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Selling New Proppant Demands Focus on the Old Bottom Line

At Oxane Materials’ headquarters, signs tell workers to “challenge your assumptions.”

Now the company is out to challenge some of the industry’s assumptions about how much proppant can increase production after fracturing, as part of its campaign to commercialize “advanced ceramic proppant,” which gained notice as the industry’s first proppant created using nanotechnology.

As part of the process, Oxane has changed its slogan from “energy-focused nano-products” to “More oil, more gas, more quickly.”

“People are not buying it because it is nanotech; they are buying it because it works,” said Chris Coker, founder and chief executive officer of Oxane.

After a decade of quiet research and development, building up a library of more than 20 patents, Oxane has begun talking and presenting technical papers. Its first paper describing field testing with the proppant will be delivered at SPE’s Annual Technical Conference and Exhibition in New Orleans.

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Selling New Proppant Demands Focus on the Old Bottom Line

Stephen Rassenfoss, JPT Emerging Technology Senior Editor

01 October 2013

Volume: 65 | Issue: 10

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