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Technology Deployment: How to Get it Done and Maximize Outcomes

The oil and gas industry has truly pushed the boundaries over time, and delivered projects that were considered unthinkable not too long ago. Technology has truly been an enabler. Yet, despite the undeniable role that technology has played, it is also clear that there is significant room to further accelerate the speed of technology deployment.

Although it is often believed that “risk averseness” is one of the main reasons for the lack of innovation in oil and gas, it is often due to other reasons, such as:

  • End users are keen, but do not know about available technologies or do not know where to start. As a result, they stick to conventional practices.
  • End users do not have the time and/or expertise to assess the available technologies and to sustainably embed technologies into the business.
  • Suppliers have difficulties getting access to the right people in the end-user company and/or struggle to make a convincing case.

By addressing these three aspects, major hurdles for change are removed, such that the chances increase that end-users are prepared to change their current ways of working, resulting in accelerated technology deployment.

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Technology Deployment: How to Get it Done and Maximize Outcomes

Erik Nijveld, Managing Partner, Deployment Matters

01 September 2019

Volume: 71 | Issue: 9

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