ADVERTISEMENT

Selling Drilling Data like a Smart Phone

Source: Corva.
Corva offers customer support using drilling veterans with a range of experience. A team of three drilling analysts are available around the clock to monitor and analyze drilling.

Corva: Selling the User Experience

Corva’s challenge is to change the behavior of drillers who work for somebody else. The fast-growing company has no shortage of users. Retaining those customers will require convincing oil companies that the real-time drilling data and analysis is creating enough value to justify the cost.

Getting workers at client companies to use the system, much less use it effectively, requires coaxing. It can hope that client companies push workers to use what it offers and builds its numbers into drilling routines.

But Corva’s main levers are sharp graphics highlighting insights from drilling analysis that can be displayed on a range of devices, backed up with personal support from drilling veterans on staff.

“We do not publicize this but our secret sauce is about the user experience,” said Ryan Dawson, founder and chief executive officer of Corva. He defined the goal as delivering “a product they want to use, they love to use.”

...
This article is reserved for SPE members and JPT subscribers.
If you would like to continue reading,
please Sign In, JOIN SPE or Subscribe to JPT

Selling Drilling Data like a Smart Phone

Stephen Rassenfoss, JPT Emerging Technology Senior Editor

01 September 2019

Volume: 71 | Issue: 9

No editorial available

ADVERTISEMENT


STAY CONNECTED

Don't miss out on the latest technology delivered to your email weekly.  Sign up for the JPT newsletter.  If you are not logged in, you will receive a confirmation email that you will need to click on to confirm you want to receive the newsletter.

 

ADVERTISEMENT

No editorial available

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT